American Orthodontics

Like many of our clients in the medical industry, American Orthodontics came to us with a challenge. They needed a way to package a variety of their demonstration products so they'd be protected from damage, easy to carry, distinctive, affordable and most importantly, they needed them fast. A couple of conversations and prototypes later, we settled on a design that they adopted for use across multiple product categories and markets that features a custom aluminum case with a black anodized finish fitted with a high-density foam insert. Completing the look, we added a laser-etching of their brand to the top cover.